Branding your online courses

Organizations today are in constant flux. Industries are consolidating, new business models are emerging, new technologies are being developed, and consumer behaviors are evolving.

For executives, the ever-increasing pace of change can be especially demanding. It forces them to understand and quickly respond to big shifts in the way companies operate and how work must get done. In the words of Arie de Geus, a business theorist, The ability to learn faster than your competitors may be the only sustainable competitive advantage.

I’m not talking about relaxed armchair or even structured classroom learning. I’m talking about resisting the bias against doing new things, scanning the horizon for growth opportunities, and pushing yourself to acquire radically different capabilities—while still performing your job. That requires a willingness to experiment and become a novice again and again: an extremely discomforting notion for most of us.

Share What You’ve Learnt

Over decades of coaching and consulting to thousands of executives in a variety of industries, however, my colleagues and I have come across people who succeed at this kind of learning. We’ve identified four attributes they have in spades: aspiration, self-awareness, curiosity, and vulnerability. They truly want to understand and master new skills; they see themselves very clearly; they constantly think of and ask good questions; and they tolerate their own mistakes as they move up the learning curve.

Of course, these things come more naturally to some people than to others. But, drawing on research in psychology and management as well as our work with clients, we have identified some fairly simple mental tools anyone can develop to boost all four attributes—even those that are often considered fixed (aspiration, curiosity, and vulnerability).

Focusing on benefits, not challenges, is a good way to increase your aspiration. There are no secrets to success.

– james jackson

It’s easy to see aspiration as either there or not: You want to learn a new skill or you don’t; you have ambition and motivation or you lack them. But great learners can raise their aspiration level—and that’s key, because everyone is guilty of sometimes resisting development that is critical to success.

Make Yourself Accountable

Over the past decade or so, most leaders have grown familiar with the concept of self-awareness. They understand that they need to solicit feedback and recognize how others see them. But when it comes to the need for learning, our assessments of ourselves—what we know and don’t know, skills we have and don’t have—can still be woefully inaccurate. In one study conducted by David Dunning, a Cornell University psychologist, 94% of college professors reported that they were doing “above average work.”

Let’s say your boss has told you that your team isn’t strong enough and that you need to get better at assessing and developing talent. Your initial reaction might be something like What? She’s wrong. My team is strong. Most of us respond defensively to that sort of criticism. But as soon as you recognize what you’re thinking, ask yourself, Is that accurate? What facts do I have to support it? In the process of reflection you may discover that you’re wrong and your boss is right, or that the truth lies somewhere in between—you cover for some of your reports by doing things yourself, and one of them is inconsistent in meeting deadlines; however, two others are stars.

8 Important Steps to Launching Your eLearning Program

Creating an eLearning course or program isn’t difficult, but there are recommended steps in making sure your efforts are successful.  While there are additional steps that we can help guide you through, these are the 8 most important:

  1. Do a needs analysis
    What are the goals for the program? Why does your audience need this training?
  2. Know your audience
    Understand your audience’s existing knowledge, technical capabilities, why they need this training, and their basic demographics.
  3. Create the right content for the right audience
    Focus on content that is important to your audience – targeted, relevant, concise.
  4. Choose your Authoring Tool (this is how your content is turned into an eLearning course)
    The Opango platform works with all the top industry authoring tools.
  5. Create the course
    Make sure the course achieves your goals while properly representing your brand in look and feel, and user experience.
  6. Fine tune and publish
    Before going live, have employees and trusted associates test the program for quality of content presentation and usability.
  7. Promote your course – internally and externally
    Have a plan for reaching your target audience – and communicate the goals and logistics of the program to everyone in your organization.
  8. Measure and evaluate results
    A post-lesson survey will help you figure out what you did right and what you can improve on.

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